Test the idea before you build it

Test the assumption that could kill the idea first.

Design small experiments that inform the next decision, including tests that need no new software or hardware.

Does this sound familiar?

Retention and profit take time to measure. The team concludes that it cannot learn anything meaningful within a sprint, so it builds the whole solution before testing the assumptions behind it.

The larger idea has not been broken into testable assumptions. A showstopper can remain hidden while the team builds everything that depends on it.

What we will work on

Identify uncertain assumptions that would make you stop or change direction.
Seek evidence against the idea instead of reassurance.
Choose between conversations, prototypes, help content, videos and product changes.
Define the next decision and distinguish what the evidence supports from long-term outcomes still to follow.

For product owners, developers and Scrum Masters who want useful learning before committing to a full solution.

Start with the free guide

Why Sprint Goals don't work for your team helps you name the underlying problem and take a first practical step.

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