Give the team a reason for the work

Your team knows the tickets. Do they know the customer problem?

Connect product direction and customer understanding to the decisions developers make every day.

Does this sound familiar?

Planning starts with the next stories in the backlog. Ask why they matter, and the answer is that somebody requested them. The team is expected to execute instructions, then invent a Sprint Goal afterwards.

Without a shared product direction, people cannot judge which result matters or suggest a better way to achieve it.

What we will work on

Separate a requested feature from the customer problem behind it.
Recognise the difference between a vision presentation and a shared Product Goal.
Bring customer context into planning and technical decisions.
Lead through purpose and make questions about the work welcome.

For product owners, Scrum Masters and leaders whose teams receive tasks without the context to make useful decisions.

Start with the free guide

Why Sprint Goals don't work for your team helps you name the underlying problem and take a first practical step.

Get the guide →